Will be interested to see how Google handles this SERP over time.


Noticed the brand (Choclateas) on an advertising hoarding during the Newcastle vs Liverpool match

As you can see from screengrab below, Google is suggesting potential spelling mistake and suggesting the ‘Chocolate’ SERP instead.

I am interested in how long and what metrics contribute to the brand becoming recognised – thoughts anyone ??

Looking into it, they are a company based in Newcastle who have just received Start-up funding from Virgin Money

tweet received from Richard Branson (possible influencer signal ??)


anyway will stop rambling as its Sunday !!!

nb. further digging unearthed this http://www.dailymail.co.uk/sport/football/article-2315215/Newcastle-v-Liverpool-Chocoloteas-given-sponsorship-match-Virgin-Money.html

note this mispelling by the Daily Mail in the url and inconsistent mispelling throughout article 🙂


  • James Crawford

    I had a client whose brand name was one letter away from a standard British spelling. It took about six months without too much link building other than branded links in editorial.

    April 28, 2013 at 1:50 pm
    • dan

      Thanks James

      thought it would be an interesting case study as the company seems relatively new, but has had quite a bit of press coverage and television exposure over last few days.

      April 28, 2013 at 2:28 pm

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