Will be interested to see how Google handles this SERP over time.
Noticed the brand (Choclateas) on an advertising hoarding during the Newcastle vs Liverpool match
As you can see from screengrab below, Google is suggesting potential spelling mistake and suggesting the ‘Chocolate’ SERP instead.
I am interested in how long and what metrics contribute to the brand becoming recognised – thoughts anyone ??
Looking into it, they are a company based in Newcastle who have just received Start-up funding from Virgin Money
tweet received from Richard Branson (possible influencer signal ??)
anyway will stop rambling as its Sunday !!!
nb. further digging unearthed this http://www.dailymail.co.uk/sport/football/article-2315215/Newcastle-v-Liverpool-Chocoloteas-given-sponsorship-match-Virgin-Money.html
note this mispelling by the Daily Mail in the url and inconsistent mispelling throughout article 🙂
Categories: Internet Marketing